Before releasing S.H.E's first album, HIM International focused on the group's chemistry, and assigned the three girls to live together in a dormitory room.[7] On 11 September 2001, S.H.E released their first album, Girls Dorm, in memory of their prior living quarters, selling an impressive 150,000 copies for a debut group.[8] On 29 January 2002, Youth Society was released and went on to sell more than 250,000 copies.[9] With the release of their second album, "S.H.E Girl Friends" underwent a name change and became simply "S.H.E". The trio's third album, Genesis, was released on 5 August 2002, approximately six months after Youth Society. Continuing the successes of the group's previous albums, 20,000 copies of Genesis were ordered in advance of the release date. The album would go on to sell 180,000 copies.[8] S.H.E later signed an endorsement deal with N-age, a South Korean on-line game company. Not only did N-age appear in a couple of music videos, they also sponsored S.H.E's first major concert in Tainan City, the N-age Genesis Concert, which attracted over 20,000 fans.[10] On 23 January 2003, S.H.E released Together, their first compilation album.
S.H.E's fourth album was intended for release on 6 August, but due to an injury to Ella, Super Star arrived in stores on 22 August 2003.The album featured the group's first pop/rock song, "Super Star", which, for ten consecutive weeks, placed no lower than fourth on Singapore's YES 93.3 music charts.To date, Together and Super Star have combined to sell 580,000 copies; 250,000 copies of Super Star were sold in Taiwan alone. On 6 February 2004, S.H.E released their fifth album, Magical Journey, in two different versions: a Magical Version and a Journey Version. The two versions combined to sell 1.5 million copies in Asia, including 160,000 copies in Taiwan alone. On 2 June, S.H.E and HIM International agreed to extend the trio's contract, which would have expired in October 2005. Later that year, on 4 September 2004, S.H.E began their first major tour, the Fantasy Land Tour. The tour started in Taipei, where more than 25,000 attendees were present, and ended in Genting Highlands, Malaysia. During their concert at the Shanghai Stadium, the trio set an attendance record. The tour raked in NT$22.4 million in gate receipts. The release of S.H.E's sixth album, Encore, was pushed to 12 November 2004 to accommodate Selina's graduation from university in late November. Encore sold one million units in Asia within one week of its release; since then, that number has surpassed 2 million. By the time Encore was due for release, media outlets had already begun labelling S.H.E as "The Number One Girl Group" (Chinese: 女子第一天團).
S.H.E had released albums every few months until the end of 2004. But due to their busy concert schedule, it was over a year until their next album appeared. After releasing Encore, they contributed to the Reaching for the Stars soundtrack, which sold only 50,000 copies. That same year, the girl group Twins released their first Mandarin album, Trainee Cupid, in the Taiwanese market. That album would sell 800,000 copies in two months. The poor sales of the soundtrack and the success of the Twins album led to this period being described as one of the lowest times of S.H.E's career. On 25 November 2005, the trio finally released their seventh album, Once Upon a Time. The album not only set a record with 50,000 pre-orders, but it sold more than one million copies, overshadowing Trainee Cupid. Once Upon a Time debuted on the G-music Chinese language album charts at #1, retained that position for four consecutive weeks, and stayed on the charts for a total of 13 weeks. The album's title track, "Don't Wanna Grow Up" (Chinese: 不想長大), won Song of the Year at Hong Kong’s TVB8 Awards.
On 21 July 2006, S.H.E released a second compilation album, Forever, which sold over 150,000 copies within a week. The album featured five new songs, a compilation of older works, and three songs from older drama soundtracks. Forever included many collaborative works with other artists in the Taiwanese pop music industry. C-pop megastar Jay Chou composed "Electric Shock" (Chinese: 觸電) for the album. The song "Solo Madrigal" (Chinese: 獨唱情歌) was a duet between Selina and Tank, the latter of whom had originally recorded the song for his debut album. For the Tokyo Juliet soundtrack, Hebe and boyband Fahrenheit sang "Only Have Feelings for You" (Chinese: 只對你有感覺), which won several awards including Taiwan's Best Duet Song at the 2006 Sprite China Music Awards. S.H.E's second major concert tour, The Perfect 3 World Tour, commenced on 8 July 2006 in Shanghai, where they set yet another attendance record by filling more than 60% of the stadium. After their Perfect 3 concert in Hong Kong, which was recorded and released as the group's second live album, S.H.E was commended for their perseverance, amount of dance preparation, and ability to hit their notes. Within the tour's first five months, the group attracted over 200,000 fans, and collected NT$200 million in gate receipts. On 18 April, S.H.E signed on with WOW Music to improve their presence in Hong Kong. Play, the trio's eighth album, was released on 11 May 2007, and was the first S.H.E album released under the new distribution label. Play went double gold within the first four days of the album's pre-order period; by 5 June, more than 150,000 copies were sold. A month after Play's release, S.H.E was nominated for the Most Popular Female Artist award at the 18th Golden Melody Awards but lost to pop diva Jolin Tsai. On 23 September 2008, S.H.E released their ninth album, FM S.H.E. On this album, members of the band take on the role of radio hosts, and the album itself is interspersed with radio station-esque snippets. The album had a pre-order sale of 42,000 copies in Taiwan. An online radio station, FM S.H.E, was also set up for a month in line with the album where there will be different programs being broadcast everyday. The viewer-ship of the online radio hit a record high of 100,000 views. In June 2009, S.H.E released their first digital album, Map of Love in China, where this album will only be digitally release on internet music stores. The album consist of 10 songs of which 8 songs are from their previous albums and 2 new songs, 鎖住時間 "(Lock Up the Time)" and 可愛萬歲 "(Long Live Adorableness)". On 16 October 2009, S.H.E commenced their third world tour, S.H.E is the One concert, with Hong Kong being their first stop. The tickets to the Hong Kong concert were sold out within a few days and this concert had received positive reviews. As of 2010, the concert is still ongoing with more stops to be made. On 26 March 2010, S.H.E released their tenth album, SHERO. The album received positive reviews, with 50,000 copies being pre-ordered in Taiwan before it was released. On 22 October 2010, Selina suffered third degree burns on 54% of her body, mostly her back and legs, during an indoor film shooting in Shanghai for musical movie I have a date with Spring (我和春天有个约会). On 19 January 2011, after Selina hospitalized two months, record company was holding press conference. In May 2011, SHERO, nominated the 22nd Golden Melody Awards's "Top vocal group award". In June 2012, S.H.E performed on the 23rd Golden Melody Awards and declared regression. On October 11th 2012, S.H.E declared renewal and be the main shareholder of HIM International Music. The Flowers Are Blossoming Again,their 13th album, was released on 16 November 2012.
S.H.E has released ten studio albums to date, including three compilation albums and one which is only digitally released. All of S.H.E's album covers display an oxalis, the symbol for the group. On some covers, the clover is easy to spot on the front (Girls Dorm, Together, Encore, Forever, Play) or on the back (FM S.H.E); on other covers, its appearance is more subtle (Super Star, Once Upon a Time). S.H.E's other contributions include songs in the soundtracks of Magical Love, The Rose, Reaching for the Stars, Tokyo Juliet, The Little Fairy, Hanazakarino Kimitachihe, and Bull Fighting. In 2008, they sang the ending theme for the film CJ7. All three members have different vocal ranges to complement each other. Ella sings within the alto to mezzo-soprano range, while Hebe and Selina sing within the mezzo-soprano to soprano range. Most S.H.E songs fall into the category of pop music. Songs from this genre consist of light melodies, simple drum beats, and the occasional piano or synthesizer accompaniment. In Girls Dorm and Youth Society, acoustic guitar melody lines were used as well. While some slower songs, particularly those in Genesis, fall into the genre of R&B, high-tempo songs, such as "Beauty Up My Life", focus more on techno. S.H.E has also sung a few pop/rock songs, including "Piquancy" (Chinese: 痛快), "Super Star", and "Star Light" (Chinese: 星光). As their career progressed, S.H.E began mixing light-hearted pop ballads with elements of hip hop and dance. Attempts to fuse these genres started with songs such as "If You're Happy, Then I'll Be Pleased" (Chinese: 你快樂我隨意), which contained a short rap segment, and evolved into songs such as "Listen to Yüan Wei-Jen Play Guitar" (Chinese: 聽袁惟仁彈吉他), which is composed entirely of rap with the exception of the chorus. Shi Rencheng (Chinese: 施人誠) serves as the group's main lyricist since the group's debut. Between the releases of Magical Journey and Forever, Daryl Yao (Chinese: 姚若龍; pinyin: Yáo Ruòlóng) was a regular contributor as well. The lyrics of Jay Chou's main lyricist, Vincent Fang, have also made numerous appearances. On some occasions, S.H.E members even contributed their own lyrics. Hebe wrote the lyrics for "Say You Love Me" (Chinese: 說你愛我) and "Too Late" (Chinese: 來不及), and penned the rap portion of "If You're Happy, Then I'll Be Pleased". Selina was responsible for the lyrics of "Wifey" (Chinese: 老婆) and "Silenced" (Chinese: 安靜了). S.H.E's albums contain quite a number of cover songs. Among the group's 90 songs, 28 are covers. Earlier albums often included cover songs; however, since 2004, the group has recorded no more than two covers per album. In most covers, the songs' original titles were kept. Other songs, such as Westlife's "Soledad", were simply given new Chinese titles. The lyrics are usually rewritten, but some songs, such as Charlene's "I've Never Been To Me", are sung in their original English. While the musical style is usually maintained, some covers, such as "Only Lonely" and "I.O.I.O", have a lighter, bubblegum pop feel. Older pieces and nursery rhymes are occasionally parodied. "Don't Wanna Grow Up" is a parody of Mozart's 40th Symphony, and "London Bridge is Falling Down" (Chinese: 倫敦大橋垮下來) is based on the children's song of the same name. The verses of "Thanks for Your Gentleness" (Chinese: 謝謝你的溫柔) are original compositions, but the chorus is borrowed from Mayday's "Gentle and Soft". S.H.E's covers have received less critical acclaim than their original works. During the group's career, original compositions have combined for nearly 20 awards, whereas covers have been lauded only twice. From late 2001 to early 2002, Hebe and Ella acted in the drama, Magical Love. Ella starred as Juliet, a recent high school graduate who is constantly looking for her Romeo. Hebe portrayed the secondary role of Sha Sha, Juliet's self-conscious and assertive friend. Selina was absent because she was studying at the National Taiwan Normal University. The songs "Remember" and "Belief" were used as the drama's opening and ending themes, respectively. In February, S.H.E signed on to be co-hosts on Jacky Wu's show, Guess Guess Guess. During S.H.E's tenure on the show, ratings averaged over 3.5, regularly putting the show in the top 10 for weekend shows. S.H.E stopped hosting Guess Guess Guess in July. In April 2003, the trio guest-hosted two episodes of the Taiwanese variety show, Happy Sunday, before signing on as co-hosts in May. However, during S.H.E's Happy Sunday tenure, at the height of the SARS epidemic, Hebe exhibited fever-like symptoms while coming home from Singapore. Since Ella was living with Hebe at the time, both were forced into quarantine for 10 days, leaving Selina as the only one in the group who could host the television show Happy Sunday. All three S.H.E members appeared in the drama, The Rose, where Ella starred as Zheng Bai He, a girl suffering from low self-esteem. Selina played two secondary roles: her first character, Zhuang Zhe Qin, was a beautiful yet frail girl with a heartwarming personality. Her second character, Di Ya Man, is Qin's doppelganger with an arrogant and domineering personality. Hebe portrayed Xiao Feng, a girl who quietly pursues Han Kui but Kui is infatuated with Bai He. Each episode of The Rose was originally estimated to cost NT$1 million; that number quickly rose to 1.3 million by the time filming had finished. In spite of the high costs, The Rose was the highest rated television drama in its time slot. At the 2004 Golden Bell Awards, which are presented by the GIO to honour the year's best television programs, The Rose was crowned Most Popular Drama. S.H.E sang "Flowers Have Blossomed" (Chinese: 花都開好了) for the drama's soundtrack. The song not only debuted at #1 on the UFO Music Charts, but it also stayed on the YES 93.3 charts for ten weeks, holding the #1 position for two consecutive weeks. On July 29, 2003, Ella performed a stunt as part of S.H.E's Happy Sunday segment. The stunt, which involved jumping off different floors of a building, was part of a public service video that explained proper fire escape procedures. On her first attempt, Ella followed protocol, jumped off the second floor of a building, and landed safely. On her second attempt, she was asked to jump off the third floor. However, as she jumped off, Ella became nervous and failed to follow the safety procedures correctly, leading to her falling on a fire escape from twenty feet and shattering her hip. Paramedics transported her to the Neihu Tri-Service General Hospital before being redirected to the National Taiwan University Hospital. Ella was released from the hospital after a 23-day stay, but she went home to Pingtung for five months in order to recuperate. In spite of this incident, the Japan National Tourist Organization, who had admired S.H.E's hosting abilities, asked Happy Sunday to promote Japanese tourism. As a result, Selina and Hebe hosted "Yokoso! Japan", a special Happy Sunday segment that explored numerous facets of Japanese culture. In January 2004, Ella returned to hosting after her recuperation period, and appeared in the final two episodes of "Yokoso! Japan". However, during the segment's four-episode run, producers were already searching for S.H.E's replacements, and ultimately chose Taiwanese singer Phil Chang. S.H.E discontinued hosting Happy Sunday once they began promoting the album Magical Journey. Selina and Hebe, along with 28 other celebrities, were cast for the three-episode drama series Happy New Year 2004. In February, both S.H.E members co-starred in the movie, A Disguised Superstar (Chinese: 冒牌天皇), with Miriam Yeung; in April, Hebe acted as the female love interest in the first episode of Say Yes Enterprise (Chinese: 求婚事務所). The episode would earn a rating of 1.93, placing third behind My Secret Garden II (Chinese: 我的秘密花園II) and Snow Angel (Chinese: 雪天使). In October 2005, all three members of S.H.E starred in the drama, Reaching for the Stars, and sang its opening theme, "Star Light". The drama focused on the fate of an electronics company whose chairman had just died. Selina played the role of Zhou Xinlei, the chairman's spoiled but good-natured daughter. Ella starred as Ren Jie, a clever girl who assumed the identity of the company's heiress to save her brother. Hebe portrayed Shen Xiaorou, a strong-willed policewoman who lives with her ailing grandmother. Reaching for the Stars had the misfortune of airing its pilot episode during the final episode of The Prince Who Turns into a Frog. While the average rating for the pilot episode of Reaching for the Stars was 1.17, the final episode of The Prince Who Turns into a Frog set a 2005 record for highest average episode rating (6.93) and highest episode rating (11.35). In the end, despite heavy investment in the series' production, Reaching for the Stars had only achieved mediocre television ratings. Nevertheless, Ella was nominated for Best Actress at the 2006 Golden Bell Awards. In the spring of 2006, Ella pursued her own on-screen interests, and was cast for the lead female role of a Taiwanese idol drama, which was scheduled to air later that year. In January 2007, S.H.E and Wu Bai were invited to voice over several characters for the Taiwanese rendition of Luc Besson's movie, Arthur and the Minimoys. During the same month, Selina and Hebe signed half-year contracts to be the co-hosts of Guess Guess Guess, the show that they had hosted five years earlier. The drama starring Ella, Hanazakarino Kimitachihe, finally began airing in November, and continued until its finale on March 4, 2007. Ella was featured as Lu Ruixi, an American tomboy who transfers schools so she can see her high jump idol every day. During its 15-episode run, the drama never relinquished its ratings crown. S.H.E sang the song, "What to Do?" (Chinese: 怎麽辦) as the drama's opening theme. In June 2007, SET TV selected Hebe to star in Bull Fighting as the daughter of the man who owns 13th Street. S.H.E sang "How Have You Been Lately?" (Chinese: 你最近還好嗎) as the drama's ending theme. In the movie CJ7, S.H.E sang one of its OST entitled "Qi Zai". In May 2009, Ella was cast for the lead female role for the Taiwanese idol drama, Down With Love (就想賴著妳). The drama was aired on 31 January 2010. In the drama, Ella was featured as Yang Guo, kind-natured and innocent. When met with any kind of unlucky circumstances, she would always find a way to encourage and spur herself on, adopting a bright and optimistic outlook. S.H.E sang the song, "Loving You" (traditional Chinese: 愛上你) as the drama's ending theme. In May 2010, Selina was invited as a guest host for the 700th episode of 'Guess Guess Guess' special edition, along with Jacky Wu. From 24 July 2010 onwards, Selina would be co-hosting 'Guess Guess Guess' with Halem Yu, with changes made to the television programme. On 22 Oct 2010. Selina was seriously injured during an accident on the set of her new drama, I have a date with spring (我和春天有個約會) in Shanghai. She suffered from third degree burns in 54% of her body. Her co-star Yu Haoming (俞灏明) was also seriously injured. On 19 Jan, 2011, Selina had finally made her first appearance in the press conference at the hospital. Selina was thankful for the concern, care, and blessings from the public she was also grateful to the nurses who took care of her saying that they were like angels, and was happy that she finally got to leave the hospital and go back home. In 2001, S.H.E began promoting the first of many products, including those of Digimaster and beverage chain Fuzion Smoothie. Since then, the group has endorsed numerous companies, including Bobson Jeans (2003), Bausch & Lomb (2002–present), Coca-Cola (2004–present), and China Mobile (2006–present). One of S.H.E's more notable commercials was for World of Warcraft, where the girls were put into the context of a fantasy gaming world.
S.H.E regularly contributes songs for endorsement campaigns. The songs "Too Much" and "Beauty Up My Life", from their debut album Girls Dorm, were used in commercials for Sogo and Wacoal, respectively. "Genesis" (Chinese: 美麗新世界) and "Watch Me Shine", from the 2002 album Genesis, were used for N-age, a South Korean online game. "Piquancy", from 2004 album Encore, was used to promote the online game New Legendary Twins (Chinese: 新絕代雙嬌). In collaboration with Fahrenheit, S.H.E sang "Always Open" for 7-Eleven. Companies frequently use S.H.E's music videos as advertising tools. The videos for "Genesis" and "Watch Me Shine" featured gameplay in N-age; "Excuse" (Chinese: 藉口) showed flashes of Inventec's OKWAP phones. Daphne (Chinese: 達芙妮女鞋), a Chinese shoe company, used the songs "Super Model", "Laurel Tree Goddess" (Chinese: 月桂女神), "Good Mood Just Be Yourself" (Chinese: 好心情Just Be Yourself), and "Miss Universe" (Chinese: 宇宙小姐) for their promotional campaigns. Top Girl, a Taiwan clothing company, had also used the song, "Girls' Be Strong" (Chinese: 女孩當自強) from FM S.H.E for their promotional campaigns.
S.H.E is noted as a youthful and energetic girl group. In an industry where good looks are keys to success, S.H.E's outward appearances are just icing on the cake. They become prettier and more attractive with each passing year, and their popularity is always on the rise. However, S.H.E's main selling point is not the quality of their faces, but the differences that exist between each member. One of S.H.E's hallmarks is their friendship. This bonding is apparent in several music videos, such as "Five Days, Four Nights" (Chinese: 五天四夜). Some songs, such as "If You're Happy, Then I'll Be Pleased", and music videos, such as "Good People Will Get Good Hugs" (Chinese: 好人有好抱), even emphasize the importance of keeping good friends instead of pursuing true love. In 2007, S.H.E composed the song "Wifey" to commemorate their friendship. The term "Wifey" comes from the group's days in the girl's dormitory, when Selina would call Hebe by that name. Since then, the name has become symbolic of the girls' camaraderie.
A review of S.H.E's 2005 album Once Upon a Time described the majority of the songs as "mundane", "predictable" and no better than "mushy pop standards", indicating that little has changed over their career. Chris Taylor of the Taiwan Review stated that their songs are hardly artistic, and that the girls are merely "industry-created" idols. According to Taipei Times columnist Johnny Neihu, S.H.E's music simply "sucks. [It] really, really, really sucks. Really." An article in Style Weekly, a Chinese fashion magazine, asserted that the trio's songs, compared to those of "talented musicians", are lyrically weaker because they only reflect the female view of love. The group's regular covering of songs has also earned some ire over the years. After the release of the Reaching for the Stars soundtrack in 2005, there were accusations on Internet forums stating that the song "Star Light" sounded suspiciously similar to Ayumi Hamasaki's "About You". In response, S.H.E declared that "Star Light" and "About You" were completely different, and did not even sound similar to each other. The same year, a netizen lashed out at the group for singing too many covers over the course of their career. However, S.H.E fans felt that the netizen was being slightly uptight about the issue, and stated that "as long as the song is nice, [there's no] point worrying about whether the song is a cover." Despite the trio's claims that their covers were merely products of company decisions, some critics feel that the trio is still oblivious to the concept of artistic integrity. The use of covers is controversial for other artists as well as for S.H.E; an article in the Beijing times in 2007 asserted that the frequent use of cover songs to stay successful indicates the declining originality and quality of Chinese popular music. In a 2004 review of female artists in Greater China, S.H.E was given an 80% approval rating, while archrivals Twins received a mere 50%. The difference in quality was apparently so great that there was no reason for S.H.E to be concerned. According to another review in early 2005, S.H.E still seemed to hold an advantage, beating out their Hong Kong counterparts in yearly earnings, and amount of progress made since their debut. However, Reaching for the Stars received mediocre ratings, and the group was rumored to have made a controversial comment about Taiwan's political relationship with mainland China by saying they were Taiwanese, not Chinese during an interview in Lanzhou. The rumor was denied by them and the representatives from their company but it spread so quickly that it resulted in temporary falling out of favour with the Chinese media. By 2006, S.H.E had lost several product endorsements, and an entertainment review in that year gave Twins the advantage over the trio in almost every category, from song quality to concert presence. Despite starring in several dramas, including the award-winning The Rose, S.H.E scored 2.5 out of 5 stars in the 2006 review.
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